Spothill aplication ensure navigation at the AMPER 2015 fair

Not only the CES but also AMPER fair will present revolutionary news. For the first time ever on the Czech fair there will be presented the new technology Bluetooth® SMART Beacons, the appliances able to communicate with nearby mobile devices and send the target message to them. They will be shown in Hall V from 24th to 27th March.

This pilot demonstration in the Czech Republic in this complex commercial form will be organised by Neogenia (developer and operator of the platform/Spothill) and Terinvest (organizer of AMPER 2015) with EMBC01 Bluetooth® SMART Beacons from EM Microelectronic. During the fair, the selected content will be send to the smart devices of the visitors using the beacons – as it was done during this year CES fair in Las Vegas.

iBeacon technology was introduced in 2013 by Apple as a specification of standards for the low energy Bluetooth transceivers, so called beacons or spots, which are able to transmit its identification information to mobile devices. Bluetooth® SMART Beacons introduced by EM Microelectronic goes even further. In addition to the information provided by the date centre, they can transfer data directly from sensors in each beacon to your smartphone – wirelessly over a distance of tens of meters. It is very easy to create your own custom applications using the included development kits. Unique parameters of EMBC01 were achieved through two components with extremely low power and low supply voltage – integrated circuits EM9301 and EM6819.

In Hall V, we will place tens of EMBC01 beacons, which will be used for indoor localisation of visitors and to transfer various pieces of information to smartphones or tablets. It will be the largest deployment of this technology in a real environment in Czech Republic, even with the limited information being transferred so far

said Roman Studený, the Lead Project Manager of Spothill by Neogenia. Spothill mobile user application that is used for the communication with spots is ready for the Android platform. The iOS is in alpha version too and still in development.. The mobile device must be equipped with the low energy module BLE (Bluetooth 4.0) and Spothill application with enabled notifications running in the background to receive the information.

Spots can send message when users get near them, when they spend specified time in the area or on contrary when they leave. It also recognizes the user’s repeated visit. The combination of these scenarios allows you to target on the specific customer groups. The application works with the user preferences so the offers are filtered based on the information stored in the user´s profile,

specified Roman Studený. The business model of the Spothill platform is based on the rental of the individual spots. The monthly fee includes the technology of the spots and the service support.

Since last autumn Neogenia realized two dozens of Spothill projects with hundreds of placed spots and they are used by such subjects as OC Kotva shopping mall, Prague Congress Centre during the Mamma Mia musical or Technical Museum in Brno. Until April this year it offers the spots with the possible participation in payment, due to the pilot project.

Visitors of the 23rd year of AMPER 2015, the biggest international fair of Electrotechnics, Electronics, Automation, Communication, Lighting and Security Technologies in Central Europe, organized by Terinvest, will be receiving detailed offers of beacon when reaching specific areas, such as: “You have entered the Hall V, when you can find exhibits pf companies dealing with automation and management.” On the contrary, when leaving the hall, the visitor will receive notice of the interesting promotion offer.

Neogenia offically introduced the project Spothill

Neogenia, the innovator in direct communication, introduced the communication platform Spothill that uses iBeacon technology. The project is in the last stage of testing and it will be in the commercial operation this year. The greatest usage is expected in the area of cultural events and tourism.

The Spothill project has moved to the phase when it is possible to introduce it to general public.

We chose a press conference for the launch of the project that was held in the commercial centre Kotva. It was very well recieved.

With a close attention of 15 IT and retail journalists, Roman Studený (IT manager of the whole project) introduced the technology including a live demonstration of administration interface for campaign management. Then everyone interested could find spots in Kotva.

It is Kotva – a traditional commercial centre that is now undergoing profound changes – that became a strategic partner in retail. We tested Spothill in Kotva for last 2 months and there are 8 active spots instaled in Kotva. Ing Jaroslav Petrů (CEO of Kotva) also supported us in the press conference.

Read what they wrote about Spothill:

Neogenia is moving into new offices

We are growing with all the joys and sorrows. As the number of people in our company kept on rising we had to solve a problem we were about to tackle anyway – rearranging our offices. Our vision was clear. We wanted a place that would be stylish. Premises where we all would feel comfortable.

In the end we decided we would not change our location for some practical reasons and that we would just move it a little bit further on our floor – this opportunity appeared very fast luckily. Several adjourned and sufficient rooms in an independent wing of the building were a clear choice.

Two Ondras (Ondřej Švrček and Ondřej Fendrych) took care of rearranging the premises. Check out how they succeeded.

New premises of Neogenia:

Take a look at how our offices came into existence

kanceláře Neogenia - příprava

Take a quick tour in our offices:

5 years of Neogenia

It is unbelieveable but it has been 5 years since the foundation of the present success has been laid. And because it could not stay unanswered, we had a nice party as we do in the South-Moravian region.

We spent a wonderful, even though a little rainy, day in the wine cellar Podluží with good wine and music in Moravská Nová Ves. 5 years is not short period and we had a lot to recall. It is unbelieveable how little time was needed to get to where we are now. And we want to say a big thank you to all who contributed to this success.

And now roll up the sleeves and get ready for next 5 years of work and fun!


A sample of fotodocumentation

SMS are used by hospitals, public transport companies and courts

Bulk SMS messages are not only a channel for business. According to the data provided by neoGate (biggest Czech SMS gate) there is a sharp rise in the number of subjects that use SMS messages for emergency communication and as a means for internal processes and communication. Even though the portion of such SMS messages is only a couple of percents, the number keeps on rising (the overall volume of commercial SMS messages in 2014 was about 237 million CZK.

„There are several institutions using this kind of SMS messages. It may be courts that inform their employees about time schedules in individual proceedings, public transport companies that inform their drivers about unexpected events. It is also popular with hospitals, health institutions, universities or public bodies.“

Towns and villages are an important chapter. In 2014 there was an important milestone in the Czech Republic – SMS messages were sent by 10% of towns and cities. Emergency SMS messages have become an indispensable part of crisis plans in many cities.

neoGate is the biggest independent SMS gate. In 2013 it served about 12 % of the total commercial SMS traffic (marketing, notification and informational). As the clients of neoGate we can name, for example, Plzeňské dopravní podniky (Pilsen public transport company), Krajský soud v Praze (Regional court in Prague) and crisis management commitee of Prague. neoGate also offers also localization SMS messages and voice services for bulk voice interactive messages.

O. Švrček: About SMS in Czech TV

Mayors sent more than 900.000 emergency SMS messages to their towns this year. They informed people about posible flood, black ice or hailstorms… Or they just sent them information about some cultural event or farm markets.

The system where you inform citizens with the help of SMS messages comes to be more and more popular in CZE. Ondřej Švrček, CEO of the company Neogenia that enables towns to send SMS, was answering questions in ČT Sudio 6, Brno.

Neogenia v ČT

You can watch the entire interview with Ondřej Švrček on the web of the Czech television (Sudio 6, timing 53:04)


Mayors tend to use alert SMS more frequently

The Czech Republic suffered more floods in last 20 years and in the whole 20th century. Violent storms, quick flooding rains, strong winds and hailstorms are slowly becoming a part of spring and summer days. There seems to be no defense. The only solution is to at least minimalize damages. This is where alert SMS messages help because self-governing authorities can send them once emergency occurs. The number of such SMS messages increased by 15% this year – approximately 900.000 alert SMS messages have been sent this year.

An SMS mesaage is an ideal means of warning in case of emergency. We carry mobile phones with us at all times and according to surveys 90% of recepients read SMS within several seconds, even at night. An SMS message warning against emergency gives a plenty of time for, for example, reparking a car in case of hailstorm or securing a house in case of a strong wind or flood.

The SMS messages can be targeted within city areas or even streets – i.e. In case of local events such as electricity blackout. There is, of course, no problem to deliver SMS abroad – people can learn of the emergency even when they are not home. The majority of mayors provide this service for free for their citizens – it is covered from their munucipial budget. 1 SMS message costs app. 0,8 CZK – it is much cheaper than running municipal megaphone

According to Ondřej Švrček whose company Neogenia sends emergency SMS messages for Emergency Comittee in Prague, there was an increase in the number of mayors who use SMS alerts by 15%. The service is very popular also this year – after the first wave of SMS warning against floods also towns in North Moravia started sending this kind of SMS messages. Approximately 5 million „town“ SMS messages were sent this year oout of which about 900.000 SMS were emergency SMS.

„All what you need in order to start sending SMS is to have a computer with an Internet connection. Everything is managed in an online application. It takes about 10 minutes to set it up“

explains Švrček.

According to Švrček, the time when informing people with the help of SMS messages is not far away and it will be a very standard means of communication. The system need not serve only in cases of emergency. It can fully substitute a town radio and usage of such an SMS system is much broader – we can even record reactions of citizens or organize various city surveys.

It sometimes depends on citizens of a city whether the city would use information SMS messages. Many mayors do not know about this possibility and the service is introduced upon the citizens` requests.

„We encountered also a rather contrary situation“

comments Švrček

„Citizens do not know that their town or village offer such a service. You can learn of it in your town.“

he ends.

What messages do mayors send the most?

  • 41% infomation about what is happening in the city
  • 29% administrative information
  • 18% alerting SMS messages
  • 12% citizens surveys